That’s why BOE!
Voices from exhibitors & partners on BOE 2025
Markus Illing, Chairman of the Management Board, fwd: Bundesvereinigung Veranstaltungswirtschaft e. V.
“BOE INTERNATIONAL has once again proven that it is one of the most important meeting places in our industry. This includes the outstanding, award-winning work at the BrandEx Award, which once again set standards and celebrated creative excellence. Especially in a time characterized by uncertainty, it is clear how important personal exchange is for our industry. The challenges facing the event industry are great. But our commitment to developing solutions and approaches now is just as great. We will continue to work consistently in the future to further strengthen the relevance and visibility of the event industry. It is precisely these goals - inspiration, exchange and joint progress - that BOE unites in an impressive way.”
Marcel Klee, Head of Marketing & Sales SYMA System, SYMA Deutschland GmbH
“The trade fair was a complete success for us and exceeded our expectations in every respect.
Review of our experiences and impressions: BOE 2025 provided us with an excellent platform to present our latest products and services in the field of SYMA system technology to a broad specialist audience. We were able to make numerous valuable contacts and hold intensive discussions with our customers and partners. We were particularly impressed by the high quality of the visitors and the great interest in our solutions. The positive response and constructive feedback we received confirms us in our work and motivates us to continue operating at the highest level. For us, BOE is one of the most important events in the trade fair calendar. It offers a unique opportunity to experience the latest trends and developments in exhibition stand construction and to exchange ideas with industry colleagues. The trade fair promotes dialog and collaboration within the industry and plays a key role in driving innovation and setting new standards. For us as a company, participation in BOE is of great importance as it helps us to strengthen our market position and further expand our expertise. We would like to thank the BOE organizers for the excellent execution of the trade fair and are already looking forward to the next edition.”
Tobias Frenker, COO Business, VOMO Group
“Last year we were still at the fwd: joint area. This year we have our own stand for the first time and are very pleased about this opportunity. BOE offers an incredibly good frequency, a great atmosphere and a positive mood. We were particularly impressed by the strong social media presence and the trade fair concept. There is plenty of time for networking at the trade fair. This is particularly valuable, because the new contacts we were able to make are of the highest quality. BOE is becoming increasingly international, which makes the event even more valuable.”
Dr. George Oostdam, Holder, FLEXZELT.DE
“We are extremely satisfied with the past BOE. We were particularly pleased with the significant increase in trade visitors from the tent industry, which was also reflected in the high quality of visitors. Our excellent certification also helped us to welcome numerous new customers to our stand. We are already looking forward to the next BOE in Dortmund!”
Sebastian Rudolph, Director Marketing & Sales, Aventem GmbH
“BOE was the perfect start to the year for us to introduce our new product. The BrandEx event in particular was an excellent evening with an inspiring awards ceremony, and it was great to combine both events. We are already looking forward to the next BOE and will definitely be there again.”
Magdalena Olyukova, DACH Marketing Specialist, Cvent Deutschland GmbH
“The trade event at the start of the year was a good start for exchanging ideas and gaining new impetus. We presented and demonstrated our AI features at BOE, which was met with great interest. Visitors had the opportunity to try out and touch the innovations directly, which makes the trade fair a valuable platform. BOE also offers an excellent opportunity to actively participate in the industry's continuing education.”
Antoine Herbinet, CEO for Germany, EPHEMERE SQUARE
„This is our first time at the BOE, and our goal was to increase brand awareness. The event provides a great platform, and we’ve learned a lot, especially about AI. There were some fascinating talks on AI, which were very well received, and many people visited our booth to listen to these sessions. It was a really cool experience. We will come back next year.“
Wouter Neven, Marketing Manager, FLEXFURN
„The BOE is a great opportunity for us to expand into the international market, and we have generated a lot of valuable leads here. We are pleased with how well the event is organized and are already looking forward to returning next year. The conversations were engaging and easy, and we really liked the variety of exhibitors, which made for interesting talks and a highly productive fair.“
Ole Dörlemann, General Manager, Flexotels GmbH
“Participating in the BOE Guided Tours was extremely valuable for us, as we were able to present our premium product to a larger group. This opportunity offers exhibitors an excellent chance to reach the right contacts in a targeted manner.”
Gerald Pott, Managing Director, Grand Hall Zollverein GmbH
“We are very satisfied with the trade fair. BOE has a high status in the industry as it offers the perfect opportunity to meet potential customers and address the right target group. There were many important and promising business discussions as well as contacts with industry-specific players, be it suppliers, subcontractors or partners.”
Roland Weiss, Key-Account-Manager, hms design solutions GmbH
“Our presentation at BOE was a successful start to the year, which showed us how valuable personal contacts and deepening business partnerships are in our industry in addition to awareness. We were able to present new visual concepts, held inspiring discussions and received specific project inquiries. Exceptional, design-oriented objects and systems are intended to create an event experience and are high on the wish list of planners and event organizers.”
Dorothee Schulte, Head of Marketing and Sales, Department of Communication and Management, IST-Hochschule für Management
“We are once again very satisfied with how BOE went this year! The attractiveness of the event industry is still very high and we were thrilled by the eagerness of the many visitors who came to our stand to find out about further training opportunities and how to enter the event business. The interest of numerous education partners in JOBORAMA, BOE's event exchange, which was launched for the first time, was equally high. What we are particularly pleased about: The program of the DIGITAL & EVENTS STAGE, whose first day we were once again allowed to design, rocked the stage again. We will definitely be back on board at the next BOE.”
Wiebke Heyder, Head of Marketing & Communications, Neumann&Müller GmbH & Co. KG
“The audience at BOE was very interested and the content of the discussions was pleasantly varied. Our goal of increasing our brand presence was achieved very well. We were able to present our innovations and the interest was definitely there - a successful appearance.”
Johann Sparenberg, Account Manager, Party Rent Bomers GmbH
“As every year, BOE is a special industry get-together that provides the perfect setting for the start of the year. Here, exhibitors have the opportunity to present themselves and their products and make valuable contacts with partners. The BOE Night in particular was a successful highlight, offering an excellent opportunity for networking and inspiring discussions.”
Carsten Ponsar, Senior Marketing Manager, Stadionwelt
“As a media partner of BOE, we look forward to meeting our customers and new faces every year. The high level of activity and the high-quality discussions make the event a valuable forum for exchange. We are looking forward to continuing our partnership in the coming years.”
Nathalie Vandeweerdt, Modular Exhibits Director, theinside
“The quality of the stands at BOE increases every year, which makes the trade fair even more impressive. For us, the trade fair was an excellent opportunity to present ourselves on the German market. We are very satisfied with how the trade fair went.”
Sabrina Brautlacht, Head of Marketing, von Hagen GmbH
“At BOE, both the quality and quantity of visitors increased significantly, making the event even more valuable. The discussions were informative and enabled us to present our product innovation, the new media technology from oneled, in a targeted manner. With this innovation, we offer the industry real added value that opens up new possibilities for impressive event experiences.”
